We helped plino design a logo that represent their service in the best way to communicate with their target audience.
The Plino logo represents the combination of the platform's main functionalities. The 3 dots inside the "O" evoke a chatbox, which is the method of communication with the AI within the software.
Meanwhile, the arrow placed at the top right, animated in its uses, represents the platform's capability and assistance to SMEs in their decision-making processes. It rotates to resemble the functioning of a compass.
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