→DEFINING A NEW DIGITAL LANGUAGE AND BRAND SYSTEM FOR SIMCA SRL.

For decades, SIMCA SRL has been a cornerstone in the carton machinery industry, renowned for its precision in corrugated cardboard stitching. Today, they’re poised for a groundbreaking evolution—melding a storied heritage with modern innovation to create a brand that speaks to both tradition and future-forward excellence.

The Challenge
In an industry steeped in history, SIMCA needed more than a visual refresh. They sought a complete rebranding that articulated their expanded service offering—from technical mastery in machinery to strategic consulting—while distilling intricate, technical insights into an accessible, compelling narrative. The goal was to honor a rich past and simultaneously pave the way for a dynamic future.

‍The Visual Identity
Central to SIMCA’s transformation is the new “S” logo—an emblem ingeniously crafted from two staples. This design not only celebrates SIMCA’s legacy in cardboard stitching but also signifies the synergy between their traditional expertise and visionary consulting services. The use of vibrant purple colors and youthful typography further underlines the brand’s modern spirit, creating an identity that is as dynamic as it is timeless.

‍The Outcome
Today, SIMCA SRL stands revitalized—a perfect blend of heritage and innovation. Their refreshed brand identity not only honors decades of excellence but also positions them as a forward-thinking leader ready to set new industry standards. Discover how SIMCA is stitching together a future where

Country

Italy

Industry

Education

Services

Credits

Consultancy
Brand Strategy 
Logo Design
Visual Identity
Graphic Design

Marco Gabanelli
CREATIVE DIRECTION

Marco Gabanelli
BRAND STRATEGY

Nicola Pezzotti
‍GRAPHIC DESIGN

Liana Bonanno
‍‍MOTION DESIGN