→SCULPTURAL COFFEE TABLES AND OBJECTS THAT BRING THE BEAUTY INTO EVERYDAY SPACES.

The Challenge
Originally known as PTR Design, the brand lacked a clear identity and market positioning. In a visually driven industry like furniture design, they needed more than just quality products—they needed a compelling presence. The goal: enter the market with a distinct voice, strong aesthetic, and premium perception.

‍Our Approach
We began with a full brand audit and strategy sessions to understand the founders’ vision. Through collaborative workshops, we uncovered a dual soul: precision and creativity, engineering and artistry. That became the foundation of everything that followed—from narrative to naming.

‍The Solution
We renamed the brand FORME STUDIO—a name that celebrates the timeless elegance of marble (“forme” in Italian) and the creative space where ideas take shape. The visual identity combines minimalism and boldness, capturing both the weight and refinement of their products. A custom logotype, curated palette, and detailed design system positioned FORME STUDIO for a premium audience.